[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.mons.cz\/proc-firmy-produkuji-pr-clanky\/#Article","mainEntityOfPage":"https:\/\/www.mons.cz\/proc-firmy-produkuji-pr-clanky\/","headline":"Pro\u010d firmy produkuj\u00ed PR \u010dl\u00e1nky","name":"Pro\u010d firmy produkuj\u00ed PR \u010dl\u00e1nky","description":"Asi nikdo z n\u00e1s reklamy jak\u00e9hokoliv druhu p\u0159\u00edli\u0161 nemus\u00ed. P\u0159esto je nezanedbateln\u00fd fakt, \u017ee na n\u011b nar\u00e1\u017e\u00edme na ka\u017ed\u00e9m kroku a \u017ee jsou rozhodn\u011b \u00fa\u010dinn\u00e9. Pokud by toti\u017e nebyly, pak by firmy nevynakl\u00e1daly pen\u00edze na jejich produkci. Jakkoliv toti\u017e \u0159\u00edk\u00e1me, \u017ee na reklamu ned\u00e1me, p\u0159esto n\u00e1s podv\u011bdom\u011b ovliv\u0148uje a prakticky \u0159\u00edd\u00ed na\u0161e n\u00e1kupn\u00ed zvyklosti. Existuje […]","datePublished":"2020-09-07","dateModified":"2023-05-07","author":{"@type":"Person","@id":"https:\/\/www.mons.cz\/author\/#Person","name":"","url":"https:\/\/www.mons.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/7c144e1de0ecc43e7a8353c804f0c7ea63c9554336576e7048c4bdeaa59bbbbb?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/7c144e1de0ecc43e7a8353c804f0c7ea63c9554336576e7048c4bdeaa59bbbbb?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"mons.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.mons.cz\/wp-content\/uploads\/clanek3_5.jpg","url":"https:\/\/www.mons.cz\/wp-content\/uploads\/clanek3_5.jpg","height":0,"width":0},"url":"https:\/\/www.mons.cz\/proc-firmy-produkuji-pr-clanky\/","about":["Online"],"wordCount":431,"articleBody":"      Asi nikdo z n\u00e1s reklamy jak\u00e9hokoliv druhu p\u0159\u00edli\u0161 nemus\u00ed. P\u0159esto je nezanedbateln\u00fd fakt, \u017ee na n\u011b nar\u00e1\u017e\u00edme na ka\u017ed\u00e9m kroku a \u017ee jsou rozhodn\u011b \u00fa\u010dinn\u00e9. Pokud by toti\u017e nebyly, pak by firmy nevynakl\u00e1daly pen\u00edze na jejich produkci. Jakkoliv toti\u017e \u0159\u00edk\u00e1me, \u017ee na reklamu ned\u00e1me, p\u0159esto n\u00e1s podv\u011bdom\u011b ovliv\u0148uje a prakticky \u0159\u00edd\u00ed na\u0161e n\u00e1kupn\u00ed zvyklosti.Existuje spousta druh\u016f propagace. V sou\u010dasn\u00e9 dob\u011b asi nejzn\u00e1m\u011bj\u0161\u00ed jsou televizn\u00ed reklamy. Ty tak\u00e9 pat\u0159\u00ed mezi jedny z nej\u00fa\u010dinn\u011bj\u0161\u00edch. Je to proto, \u017ee je obvykle nelze p\u0159epnout \u010di p\u0159esko\u010dit, pokud tedy nechcete zme\u0161kat jejich konec a za\u010d\u00e1tek va\u0161eho po\u0159adu, a nav\u00edc vyu\u017e\u00edvaj\u00ed jak n\u00e1\u0161 zrak, tak sluch.Dal\u0161\u00edmi typy jsou pak internetov\u00e1, kter\u00e1 se za\u010dala dost\u00e1vat do pop\u0159ed\u00ed p\u0159edev\u0161\u00edm v n\u011bkolika posledn\u00edch letech, rozhlasov\u00e1 \u010di tiskov\u00e1.A pr\u00e1v\u011b u t\u00e9 posledn\u011b jmenovan\u00e9 se zastav\u00edme. Jako u ostatn\u00edch typ\u016f je i zde propagace p\u0159\u00edm\u00e1 \u010di nep\u0159\u00edm\u00e1. Rozd\u00edl mezi nimi je v tom, \u017ee u t\u00e9 p\u0159\u00edm\u00e9 si \u010dten\u00e1\u0159 uv\u011bdomuje, \u017ee jde o reklamu se v\u0161\u00edm, co k tomu pat\u0159\u00ed. U t\u00e9 nep\u0159\u00edm\u00e9 ji za reklamu zprvu pova\u017eovat nemus\u00ed. A to, zda odhal\u00ed to, \u017ee jde ve skute\u010dnosti o propagaci, z\u00e1le\u017e\u00ed jen na n\u011bm.Typick\u00fdm p\u0159\u00edkladem pr\u00e1v\u011b u tiskov\u00e9 reklamy jsou PR \u010dl\u00e1nky. Najdeme je prakticky v ka\u017ed\u00e9m \u010dasopise, ale i na internetu. Na prvn\u00ed pohled se tv\u00e1\u0159\u00ed, jako \u017ee do dan\u00e9 tiskoviny pat\u0159\u00ed, \u017ee jde jen o jeden z mnoha \u010dl\u00e1nk\u016f, kter\u00e9 tam najdeme. N\u011bkdy se m\u016f\u017ee jednat i o rozhovor. Av\u0161ak ve skute\u010dnosti propaguje jeden ur\u010dit\u00fd v\u00fdrobek \u010di firmu.Je jasn\u00e9, \u017ee by mohlo j\u00edt o klam\u00e1n\u00ed z\u00e1kazn\u00edka. Ten si m\u016f\u017ee myslet, \u017ee n\u011bjak\u00fd odborn\u00edk skute\u010dn\u011b danou v\u011bc doporu\u010duje, nebo \u017ee s n\u00ed m\u00e1 dan\u00fd \u010dlov\u011bk opravdu pozitivn\u00ed skute\u010dnosti a skute\u010dn\u011b funguje. Aby se to mu zabr\u00e1nilo, mus\u00ed b\u00fdt tyto \u010dl\u00e1nky zvl\u00e1\u0161\u0165 ozna\u010deny. Obvykle se pou\u017e\u00edvaj\u00ed v\u00fdrazy jako \u201einzerce\u201c, \u201eplacen\u00e1 propagace\u201c \u010di \u201epublic relation\u201c.P\u0159esto si toho mnoho p\u0159edev\u0161\u00edm star\u0161\u00edch lid\u00ed nev\u0161imne. I proto jsou tak popul\u00e1rn\u00ed mezi firmami. Proto je dobr\u00e9 na to d\u00e1vat pozor a b\u00fdt opatrn\u00fd. P\u0159eci jen, nechcete p\u0159ij\u00edt o sv\u00e9 pen\u00edze, \u017ee?                                                                                                                                                                                                                                                                                                                                                                                          4.3\/5 - (9 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pro\u010d firmy produkuj\u00ed PR \u010dl\u00e1nky","item":"https:\/\/www.mons.cz\/proc-firmy-produkuji-pr-clanky\/#breadcrumbitem"}]}]